Category Archives: Web Survey Software

Web Survey Software Question Appearance Options

Posted on : June 21, 2016 - by :

The way your questions look can affect how many people answer them.  Some question layouts can be easier or harder for some people to understand.  You want to be sure that your survey is easily understandable by your target population or some of them may misunderstand what you’re asking and so give a different answer Read More…

Using Web Survey Software for CATI

Posted on : March 4, 2016 - by :

In the past telephone interviewing meant using desktop programs connected over a network in a call center.  That is still the way much interviewing is done.  It works and can offer efficiency advantages compared to other alternatives.  Its main drawbacks are that software usually must be installed on each PC, and the interviewers must all Read More…

Using Web Survey Software for CATI

Posted on : February 22, 2016 - by :

In the past telephone interviewing meant using desktop programs connected over a network in a call center.  That is still the way much interviewing is done.  It works and can offer efficiency advantages compared to other alternatives.  Its main drawbacks are that software usually must be installed on each PC, and the interviewers must all Read More…

Web Survey Software Question Types

Posted on : October 12, 2015 - by :

There are some types of questions you can use in online surveys that are not practical in telephone or mail surveys. Depending on your web survey software you may be able to ask each of the following kinds of questions. Heat map questions let you record where people click on an image. A basic heat Read More…

Types of Online Survey Software

Posted on : July 17, 2015 - by :

There are two basic types of software for online surveys. The most common type is currently software that runs online. The other is desktop software that creates online surveys. Each type has its advantages and disadvantages. Since online software (aka SaaS) is not installed on local PCs, it has the advantage that you can use Read More…

Engage Your Customers with Web Survey Software

Posted on : March 22, 2015 - by :

Most businesses can profit by learning more about their customers. The easiest way to do that in 2015 is to use web survey software to ask customer opinions about your products and services. You can use their answers to improve both. You can ask customers to rate different aspects of your products or services and Read More…

Advertising Testing with Web Survey Software

Posted on : November 28, 2014 - by :

Traditionally, ad concepts are often tested in focus groups. These tests allow extensive comments by the participants, which can give advertisers valuable information. The major limitation in this type of research is that it does not involve a statistically significant sample. So while a researcher might gain great insight into the way a few people Read More…

Ranking Items Using Our Market Research Software

Posted on : October 9, 2014 - by :

Using customer survey software for ranking a series of items to learn which are more important or more desired is a common task in marketing, public opinion and customer surveys. The Survey System offers three ways to collect ranking data. One is to use a numeric question asking people to enter the ranking numbers next Read More…