Category Archives: Survey Tools

Online Survey Response Rates

Posted on : September 29, 2016 - by :

Response rate refers to the proportion of people you invite to take a survey who actually complete it. For example, if you sent out 200 invitations, and 60 people completed your survey, that would be a response rate of 30% (60/200 = .30). All researchers much prefer larger response rates to smaller ones. The reason Read More…

Survey Tools Are Good for Your Health

Posted on : June 30, 2016 - by :

Well, perhaps not directly for your personal health, but they are good for your business’s health, which is good for you. Conducting surveys can help your business in two main ways. One is to tell you what your clients and potential clients think about your products and services. The other is to tell you what Read More…

Desktop Versus Online Survey Tools

Posted on : April 17, 2016 - by :

This blog post is about using desktop software compared with cloud software. The phrase “online survey tools” can refer to both survey software that is itself online or to desktop applications that can create online surveys. Here we mean the former. Most current software is offered in the form of a cloud application. Cloud applications Read More…

How PC Survey Software Changed Market Research

Posted on : October 5, 2015 - by :

In the 1960s and 70s what survey software there was ran on mainframes. This software was cost prohibitive for all but the very largest research firms, so firms used time-sharing, basically renting the use of a program on mainframe. The research firm where I worked in the early 80s paid over $1000 per study for Read More…

Survey Design Software Question Types

Posted on : September 30, 2015 - by :

Some makers of survey design software like to boast about a large number of question types, saying things like “We offer 21 question types.” But what do such large numbers mean? Usually, these publishers consider every minor variation to be a separate “question type.” For example, The Survey System uses “multiple choice” to describe any Read More…

How Can Survey Tools Save You Time?

Posted on : May 12, 2015 - by :

The two main ways survey tools can save you time are by being easy to use and by saving your work for easy reuse. Note that being easy to learn is not the same thing as being easy to use, though reviews sometimes conflate the two. For example, a program that requires you to go Read More…