Category Archives: Survey Software

Survey Software for In-Person Interviews

Posted on : April 29, 2015 - by :

Web surveys are often the least expensive way to reach a large number of people. Telephone surveys remain the gold standard in many fields, though declining response rates may prove problematic, and telephone surveys are expensive. Mail surveys are slow, but often cost less than telephone surveys and can show images. One aspect that all Read More…

Scales in Survey Questionnaires

Posted on : April 9, 2015 - by :

Scales are commonly used to rate the satisfaction or importance of products, services and attributes. They are also used to determine the level of agreement with statements. Scales can either be numeric, for example “How important to you are each of the following on a scale of 1 to 10, where 10 means extremely important Read More…

Engage Your Customers with Web Survey Software

Posted on : March 22, 2015 - by :

Most businesses can profit by learning more about their customers. The easiest way to do that in 2015 is to use web survey software to ask customer opinions about your products and services. You can use their answers to improve both. You can ask customers to rate different aspects of your products or services and Read More…

Statistical Analysis with Survey Software

Posted on : January 2, 2015 - by :

After you have collected your data, you need to analyze it.  Most survey software only offers primitive analytical tools.  Their publishers expect you to export the data to another package for detailed analysis.  There are a few exceptions, such as The Survey System. There are three main types of analysis that are commonly used with Read More…

Selecting Survey Software

Posted on : November 30, 2014 - by :

No one survey software package is the perfect choice for all people to do all surveys. People who just want to get answers to a few simple questions might be well served by free or cheap online tools – if everyone they wish to survey is online. Examples might include a club interested in the Read More…

Advertising Testing with Web Survey Software

Posted on : November 28, 2014 - by :

Traditionally, ad concepts are often tested in focus groups. These tests allow extensive comments by the participants, which can give advertisers valuable information. The major limitation in this type of research is that it does not involve a statistically significant sample. So while a researcher might gain great insight into the way a few people Read More…

Choosing Mobile Survey Software

Posted on : October 24, 2014 - by :

There are two main ways to do surveys on mobile devices. One is to use web surveys. This is usually the best route to take, if you want your respondents to fill out their own surveys. If some people might take your survey on regular PCs, you should use responsive design web survey software that Read More…

Ranking Items Using Our Market Research Software

Posted on : October 9, 2014 - by :

Using customer survey software for ranking a series of items to learn which are more important or more desired is a common task in marketing, public opinion and customer surveys. The Survey System offers three ways to collect ranking data. One is to use a numeric question asking people to enter the ranking numbers next Read More…