Category Archives: Survey Software

How PC Survey Software Changed Market Research

Posted on : October 5, 2015 - by :

In the 1960s and 70s what survey software there was ran on mainframes. This software was cost prohibitive for all but the very largest research firms, so firms used time-sharing, basically renting the use of a program on mainframe. The research firm where I worked in the early 80s paid over $1000 per study for Read More…

Survey Design Software Question Types

Posted on : September 30, 2015 - by :

Some makers of survey design software like to boast about a large number of question types, saying things like “We offer 21 question types.” But what do such large numbers mean? Usually, these publishers consider every minor variation to be a separate “question type.” For example, The Survey System uses “multiple choice” to describe any Read More…

Using Quotas with Survey Software

Posted on : August 21, 2015 - by :

Quotas let you determine the makeup of the people completing your survey in terms of their demographics and other characteristics.  For example, if you think that men and women may answer your questions differently, you can use quotas to ensure that your sample contains approximately the same ratio between men and women as exists in Read More…

More Ways That Survey Questionnaire Software Can Help You Get High Quality Data

Posted on : August 15, 2015 - by :

An earlier blog post cited some ways in which high quality survey questionnaire software can help ensure that you get high quality data. These included randomizing question and answer choice order, limiting answer choices based on prior answers and designating particular answers, such as “none of the above,” as exclusive. This post describes some additional Read More…

Types of Online Survey Software

Posted on : July 17, 2015 - by :

There are two basic types of software for online surveys. The most common type is currently software that runs online. The other is desktop software that creates online surveys. Each type has its advantages and disadvantages. Since online software (aka SaaS) is not installed on local PCs, it has the advantage that you can use Read More…

Mixed Mode Survey Tools

Posted on : July 14, 2015 - by :

Most survey tools concentrate on one data collection mode, usually web surveys. There are some excellent reasons to give special consideration to a survey program that can help you with multiple data collection modes. The first is that using a tool that supports different data collection methods makes it easier for you to take on Read More…

Gain Insights Using Customer Survey Software

Posted on : June 14, 2015 - by :

Customer survey software is a powerful tool you can use to improve your business. Most customers don’t volunteer feedback, either positive or negative, so it is important to do surveys to find out what your customers think of your products and services. The most common type of question in customer surveys is the rating scale. Read More…