Category Archives: Survey Software

Survey Software Logic III

Posted on : January 12, 2017 - by :

An earlier blog covered some of the basic kinds of logic you can use to modify which questions appear and how they appear based on answers to earlier questions. Most programs offer basic skip logic (some call this feature “branching,” rather than skipping).  In this basic instruction, the program will check the answer to the Read More…

Survey Tools For Different Data Collection Methods

Posted on : December 31, 2016 - by :

There are several basic questionnaire data collection methods. The most popular today is online, with questions presented on a Web page. A much less frequent variation is to have questions presented in an email. Some very simple surveys use text messages. The gold standard in survey research is telephone interviewing. Another option is in-person interviewing. Read More…

Survey Software Logic I

Posted on : October 4, 2016 - by :

Logic capabilities are a key differentiator between more basic and more advanced survey software.  Logic lets you adapt your surveys to better fit each person taking them and to collect more reliable data. Basic programs offer at most limited logic capabilities.  Many programs offer basic branching.  For example, you might have a question asking people Read More…

Online Survey Response Rates

Posted on : September 29, 2016 - by :

Response rate refers to the proportion of people you invite to take a survey who actually complete it. For example, if you sent out 200 invitations, and 60 people completed your survey, that would be a response rate of 30% (60/200 = .30). All researchers much prefer larger response rates to smaller ones. The reason Read More…

Testing Restaurant Menus with Web Survey Software

Posted on : August 8, 2016 - by :

One of the specialized kinds of research you can conduct with sophisticated web survey software that doesn’t work well with most other forms of data collection is testing restaurant menus.  In this kind of testing you can present an image of a menu online and ask people to choose items from the menu by clicking Read More…

Web Survey Software Logic

Posted on : July 24, 2016 - by :

Previous blog posts have discussed logic that can change the way your surveys work.  This post discusses certain kinds of logic that apply primarily to web surveys. One of these features is the ability to send email directly from an online survey based on an answer given to a question.  One way to use this Read More…

Using Email with Web Survey Software

Posted on : July 1, 2016 - by :

There are two ways in which Web survey software uses email. The first and most important way is to send email invitations to take surveys. The program should let you personalize emails with names and other information you have been advance about the people who will be taking your survey. For example, if you are Read More…

Web Survey Software Question Appearance Options

Posted on : June 21, 2016 - by :

The way your questions look can affect how many people answer them.  Some question layouts can be easier or harder for some people to understand.  You want to be sure that your survey is easily understandable by your target population or some of them may misunderstand what you’re asking and so give a different answer Read More…

Creating Online Reports with Survey Software

Posted on : May 22, 2016 - by :

Most survey software offers some sort of reporting, but in most cases it is rather basic, usually just showing how many people picked each choice, and perhaps simple crosstabs. These are not adequate for professional analysis. Professionals need more. They need to be able to create banners, which are like multiple crosstabs side-by-side. These make Read More…