Web Survey Software Logic
Previous blog posts have discussed logic that can change the way your surveys work. This post discusses certain kinds of logic that apply primarily to web surveys.
One of these features is the ability to send email directly from an online survey based on an answer given to a question. One way to use this feature is if you ask people to rate your products or services and someone gives you negative ratings, you can have a message sent to one or more managers alerting them to the problem. Another way of using automated Email is to thank people for completing your survey. In either case your web survey software should let you include the answers to a particular survey questions in the text of the email. For example, if you are having a message sent because of a bad rating, you can include the ratings themselves, any comments people leave and any demographic information you have about the people leaving the comments.
Another kind of logic that can be useful is to use tooltips – messages that pop up while the mouse is over a link – to explain concepts with which some people taking your survey might not be familiar. Standard links themselves can be useful in certain circumstances to show people other Web pages and get reactions to information on those pages.
If you ask people to enter their email address, you should be able to have your program check that the address is in the proper format for email address. It is not usually possible during the course of a survey to verify that an address is actually valid, but it is still useful to verify that it is in the proper form.
If your software lets you maintain a panel of people to contact for multiple surveys, it should offer a logic instruction that lets you update the main panel database with the answers to a survey question.
Some other kinds of logic were discussed in an earlier topic on using web survey software to test print or video advertisements. These included heat maps, video players and the ability to know where in a paragraph someone clicks. One very helpful feature we did not mention in the earlier discussion of video players is the option to not let people see answer choices or move on to the next page until a video has finished playing. This option can ensure that people see the full video before answering your questions about the video.