Monthly Archives: October 2015

Web Survey Software Question Types

Posted on : October 12, 2015 - by :

There are some types of questions you can use in online surveys that are not practical in telephone or mail surveys. Depending on your web survey software you may be able to ask each of the following kinds of questions. Heat map questions let you record where people click on an image. A basic heat Read More…

How PC Survey Software Changed Market Research

Posted on : October 5, 2015 - by :

In the 1960s and 70s what survey software there was ran on mainframes. This software was cost prohibitive for all but the very largest research firms, so firms used time-sharing, basically renting the use of a program on mainframe. The research firm where I worked in the early 80s paid over $1000 per study for Read More…