Monthly Archives: April 2015

Survey Software for In-Person Interviews

Posted on : April 29, 2015 - by :

Web surveys are often the least expensive way to reach a large number of people. Telephone surveys remain the gold standard in many fields, though declining response rates may prove problematic, and telephone surveys are expensive. Mail surveys are slow, but often cost less than telephone surveys and can show images. One aspect that all Read More…

Scales in Survey Questionnaires

Posted on : April 9, 2015 - by :

Scales are commonly used to rate the satisfaction or importance of products, services and attributes. They are also used to determine the level of agreement with statements. Scales can either be numeric, for example “How important to you are each of the following on a scale of 1 to 10, where 10 means extremely important Read More…