Monthly Archives: November 2014

Selecting Survey Software

Posted on : November 30, 2014 - by :

No one survey software package is the perfect choice for all people to do all surveys. People who just want to get answers to a few simple questions might be well served by free or cheap online tools – if everyone they wish to survey is online. Examples might include a club interested in the Read More…

Advertising Testing with Web Survey Software

Posted on : November 28, 2014 - by :

Traditionally, ad concepts are often tested in focus groups. These tests allow extensive comments by the participants, which can give advertisers valuable information. The major limitation in this type of research is that it does not involve a statistically significant sample. So while a researcher might gain great insight into the way a few people Read More…