Types of Questions
The Survey System can handle any type of question. Some other vendors claim their software handles more than a dozen types of questions. But all survey questions really fall into one of the following types, and most other products do not include them all.
Multiple Choice Questions
Multiple choice questions present lists of labeled answer choices.
- Allow up to 999 answer choices per question.
- Allow each person to give up to 99 answers per question.
- Group answers into categories and sub-categories and see net totals.
Numeric Questions
Numeric questions are fill-in-the-blank questions that accept only numbers as answers. Use them where the answers are exact values, such as miles, tons, acres, dollars. You can also use them for ratings and rankings. Web page surveys can use sliders to enter numbers and rank items by dragging them.
- Allow numbers up to 15 digits long.
- Group up to 100 sub-questions for data collection and reports.
- Show means, totals, standard deviations, standard errors, t-tests, etc.
Grid (Matrix) Questions
Grid questions present a matrix of sub-questions and answer choices. Use them for ratings, agreement scales, semantic differentials and other situations. Web page surveys can also present grids of numeric fill-in-the-blank questions and grids of drop-down lists.
Text Answer Questions
Collect comments and other text answers.
- Accept text answers of any length.
- Classify answers based on their content.
- Produce text reports classified by demographics and/or content.
- Produce tables showing how many times concepts were mentioned.
- Perform word frequency counts and basic content analysis.
Voice Captured Questions
Record peoples’ answers in their own voices via telephone, laptop or PDA. Play the answers back for coding and for presentations which show the characteristics of the people making each comment.
Advertising Research Questions
Web page surveys let you show an image or a paragraph and have people click on parts of the image or words in the paragraph to show you what grabs their attention.
