Using Quotas with Survey Software II

Posted on : February 15, 2017 - by :

The most basic quotas look at one question and let you specify how many people giving each answer to that question you want to include in your final sample. For example, you might decide you want 480 men and 520 women. More sophisticated survey software lets you base a quota on a combination of the Read More…

Using Quotas with Survey Software I

Posted on : January 30, 2017 - by :

When you do a survey you almost always want the answers you receive to reflect those that would be given by a larger group of people, if you are able to ask all of them. For example, if you are trying to do gauge national public opinion about a proposed change to Social Security, you Read More…

Web Survey Software Appearance Options

Posted on : January 19, 2017 - by :

One of the key considerations when using web survey software is how your online questionnaire will look. You almost always want it to look both professional and engaging. You also want it to be easy to answer. The more sophisticated programs give you many choices as to how you reach those goals. You convey professionalism Read More…

Survey Software Logic III

Posted on : January 12, 2017 - by :

An earlier blog covered some of the basic kinds of logic you can use to modify which questions appear and how they appear based on answers to earlier questions. Most programs offer basic skip logic (some call this feature “branching,” rather than skipping).  In this basic instruction, the program will check the answer to the Read More…

Survey Tools For Different Data Collection Methods

Posted on : December 31, 2016 - by :

There are several basic questionnaire data collection methods. The most popular today is online, with questions presented on a Web page. A much less frequent variation is to have questions presented in an email. Some very simple surveys use text messages. The gold standard in survey research is telephone interviewing. Another option is in-person interviewing. Read More…

Using Images and Video With Web Survey Software

Posted on : December 16, 2016 - by :

One of the key advantages of online surveys compared with telephone interviewing is that respondents completing their own questionnaire online can see images and video. You can’t present either to someone over the phone. Whether and how you can present images and video depends on the abilities of your web survey software. Most, though not Read More…

Engaging People with Web Survey Software

Posted on : December 14, 2016 - by :

One of the key tasks in creating a survey is to make it engaging enough for people to stay with it and complete it.  Basic web forms have been around for over 20 years.  Some programs still create drab forms just using that standard tool.  More sophisticated web survey software gives you a variety of Read More…

Did Survey Software Fail in The Recent Election

Posted on : October 30, 2016 - by :

Election polls are conducted to help predict who will win an election. Did survey software fail us this year? As we all know now, the large majority of national polls predicted a Clinton win. While everyone knows that Trump won the election, many don’t realize that the national polls did in fact closely predict the Read More…

Survey Software Logic I

Posted on : October 4, 2016 - by :

Logic capabilities are a key differentiator between more basic and more advanced survey software.  Logic lets you adapt your surveys to better fit each person taking them and to collect more reliable data. Basic programs offer at most limited logic capabilities.  Many programs offer basic branching.  For example, you might have a question asking people Read More…

Online Survey Response Rates

Posted on : September 29, 2016 - by :

Response rate refers to the proportion of people you invite to take a survey who actually complete it. For example, if you sent out 200 invitations, and 60 people completed your survey, that would be a response rate of 30% (60/200 = .30). All researchers much prefer larger response rates to smaller ones. The reason Read More…